Why yourdnata?
With knowledge and expertise in processes including IT Database structures, Data Processing, Creative Artwork, Multi-Channel Marketing Communications, Print and Fulfillment, Postage and Returned Mail management, yourdnata provides a simplified data and marketing workflow solution, for whatever stage of your marketing communications process you require.
yourdnata puts data quality and integrity first, protecting your brand, maximising your Return on Investment (ROI) and demystifying the complexities of data management.
Utilising a unique data health-check, that combines cutting edge software, along with 20 years’ production experience, we hope to simplify your processes! We guarantee you will be surprised by our findings, which will make it an easy decision to update your database at source.
Along with data we look at efficiencies in your marketing communications workflow. We know from experience that time is of the essence. We have helped fine tune our clients processes to maximise time spent on the more crucial elements, that are sometimes not given the time they require!
Why not give us a try by emailing us at [email protected] before benefiting from a FREE data health check.
You never know, our findings could highlight that yourdnata is the missing piece to a more simplified and successful marketing solution.
As a business when did you last ask yourself…
When was the last time our database received a FREE Data Health Check? Actually, how incorrect or out of date is our data?
When was the last time our database received a FREE Data Health Check? Actually, how incorrect or out of date is our data?
How many items have we paid postage for and also offended the recipient due to the addressee having sadly passed away?
How many items have we paid postage for and also offended the recipient due to the addressee having sadly passed away?
How many people do we upset by addressing them with the wrong title? e.g. Mrs David Jones, instead of Mr David Jones! What impact must that of had on our Brand?
How many people do we upset by addressing them with the wrong title? e.g. Mrs David Jones, instead of Mr David Jones! What impact must that of had on our Brand?
How many other communications do we send that damage our Brand? What do we do to stop that from happening again?
How many other communications do we send that damage our Brand? What do we do to stop that from happening again?
Do we know that we can simplify our marketing communication proofing process by adding flags and variables to our data?
Do we know that we can simplify our marketing communication proofing process by adding flags and variables to our data?
Do we struggle with timings or cut corners, maybe due to dealing with multiple suppliers? Have we wished there was a way to streamline our processes and workflow?
Do we struggle with timings or cut corners, maybe due to dealing with multiple suppliers? Have we wished there was a way to streamline our processes and workflow?
Does our Marketing Communications deliver the best response rates? I wonder how they compare to our competitors?
Does our Marketing Communications deliver the best response rates? I wonder how they compare to our competitors?
Could we reduce our spend, and increase our Return on Investment (ROI) by choosing a different supplier?
Could we reduce our spend, and increase our Return on Investment (ROI) by choosing a different supplier?
Have we got anything to lose by having a chat with yourdnata? If the answer is no, then call us on 01892 663467 today! or send us an email to: [email protected]
Have we got anything to lose by having a chat with yourdnata? If the answer is no, then call us on 01892 663467 today! or send us an email to: [email protected]
How can we help?
Simplified Data Marketing Solutions
We are surprised by the number of marketeers that didn’t realise a single suppler solution was available for their Marketing Communications.
At yourdnata we benefit from having a wealth of expertise and experience in all areas of the marketing production workflow. This enables us to highlight the key areas where time and money can be saved. Most importantly, this is without having any impact to the delivery and quality of your marketing campaigns. We are very passionate about successful marketing campaigns and that starts with ensuring the data is clean, accurate and in line with GDPR, fit for purpose.
Utilising the above skills enables us to consistently protect our clients Brand, support their Environmental Values and improve their Return On Investment. All of our services are optional and you aren’t tied in to a contract. The benefit we promise you is to become as familiar with your data and your style of working as you are. Initially, we may be there to hold your hand, but in time we hope to be proud enough to become an extension to your team.
We believe that after working with us once you will immediately start to see the benefits and remain as partners like our other clients have.
How Can Data Processing Help?
Data cleansing/processing plays a huge part in fine tuning the effectiveness of marketing campaigns. The real value though, comes from the personnel involved being able to identify and report on such issues that may adversely affect a client’s campaign objectives. We’ve all received marketing material that has been addressed incorrectly. Honestly, why would anyone want to engage with a brand that can’t even get your personal details correct?
Data processing providers are not fulfilling their responsibilities if they allow poor quality data to be used in personalised campaigns. Mailing deceased individuals, people that moved from the residence years ago, mailing multiple mail packs and of course getting personal information wrong all have an impact on an individual’s perception of a brand.
Data processing is a skill but also it is an art. Customer databases dramatically vary in quality, so data cleansing software helps identify issues. The real expertise to analyse and cleanse data comes from years of experience in the field of anomalies found within client databases.
We use the analogy of a car wash when cleaning data. You can receive a quick wash, an inside and out or a full valet. At yourdnata we guarantee your data always receives a full valet, for the same price or lower than you are paying currently.
How confident are you that your current supplier doesn’t let any poor data slip through the net? When was the last time your data received an independent Health Check?
Security & GDPR
GDPR ARTICLE 5
Nothing is more important to us than the security and integrity of your data. We provide a secure transmission service using various platforms and methods. A dedicated secure server location for each of our clients. Data destruction best practice methods are used on a monthly basis. To top that off we work in an isolated secure office with fingerprint entry.
Accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’)…
- The cost of poor quality customer contact data to UK organisations is now running at an average of 5.9 per cent of annual revenue and 38% of organisations have no formal strategy*
- Personal data deteriorates up to 20% annually.*
- On average 18,000 people (11% of UK population) move house every day.**
- 35% of marketers hold mailing address as the main driver for their activity.*
- 600 million items are mailed to the incorrect address every year.
- 525,000 registered deaths in 2016***
(*DataIQ – RMDS 6% Solution Report 2017. **Experian 2017 ***ONS – June 2018)
Marketing Communications Services
You may already have a super clean database, if not, then after we have spent time on it, you soon will have. So what next to identify possible improvements to your Marketing Communications workflow?
In addition to Data, we also assist manage and deliver all of the following:
Creative Artworking
Copywriting
Document Composition (ad-hoc or fully automated)
Digital and Litho printing
Inkjetting
Email Communications
Website Landing Pages
Camera Matching Fulfilment and Mailing
Postage using Royal Mail or other DSA (Down Stream Access) Postal Providers
Royal Mail postal returns management
Why not make contact with us using the form at the bottom of this page. What have you got to lose? We guarantee to deliver at least one efficiency from our FREE independent workflow audit or our FREE Data Health Check.
Some of our partners
“The Software Bureau has had a professional working relationship with Scott Evans from yourdnata for over 15 years. Our very own MD at tSB, mentored and educated Scott many years ago. Scott has flourished since then and established himself as a very knowledgeable individual within the Data and Marketing communications sector. Scott has visited a vast number of our clients across the UK in a consultative role providing invaluable knowledge and support. His personality and enthusiasm for making individuals and businesses production workflows less complex is by far his best quality. Add to that his knowledge in Marketing Communications means I wouldn’t hesitate in recommending him or yourdnata for a valued added service.”
“yourdnata provides back up to our internal data department during holidays and busy periods. Their expertise, enthusiasm and reliability makes yourdnata the ideal company for this role, and the team all enjoy working with them.”
“We have used yourdnata for many marketing campaigns. They have always delivered and gone above and beyond! Ensuring a pain and problem free process. One of the reasons we continue to use yourdnata is their personal approach to every project. It is not just about getting it done but doing it in the most efficient and secure way possible. As well as offering advice and guidance throughout. Thank you yourdnata!”
“Since we have been working with yourdnata, they have enabled us to realise the potential in our customers data and identify the opportunities for us to upsell our services. yourdnata‘s professional approach and long term vision ties in perfectly with the ambition and vision of Kingsline Solutions”
“We’ve worked with yourdnata for a number of years now and will continue to do so in the future for one simple fact: working with them is always a pleasure. Very professional, able to handle complex data both securely and appropriately, offering guidance on best practice and, most importantly, is thoroughly reliable. We look forward to our next project with yourdnata.”